This course explores the role of marketing within the hospital organization and provides tools to executives for organizing the marketing function, analyzing market opportunities, and implementing a successful marketing plan.  Private hospitals are seeing increased competition due to readily accessible information about hospitals. This competition is not confined to geographic proximity as medical tourism on the rise.

 

Course Offered: 

Live & Interactive via Zoom 

 

Marketing Your Hospital

  • Nurses, nursing students, licensed practical nurses, medical assistants, nursing assistants and other healthcare students

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