GERARD VAN GRINSVEN
SENIOR CONSULTANT, PATIENT EXPERIENCE
Gerard Van Grinsven is a global leader who is focused on creating the new hospitality model for healthcare that synthesizes and operationalizes health and wellness. He is a pioneer of new quality standards that has transformed two distinct industries: healthcare and hospitality. As past President and CEO for Cancer Treatment Centers of America, he launched the groundbreaking “Re-imagine” strategy which achieved world-class patient engagements levels. Mr. Van Grinsven has served as President and CEO of Henry Ford West Bloomfield Hospital pioneering a new standard for world-class health and wellness care which is being emulated across the industry. His hotel industry experience spans years in several capacities including Vice President and General Manager of The Ritz-Carlton, Dearborn, MI. Mr. Van Grinsven has had several speaking engagements and Publications. He is a Member of the Cornell University Division of Nutritional Sciences Advisory Board and a Board Member of the Detroit Regional Chamber of Commerce, Henry Ford Health Systems and Michigan Kidney Foundation. He received his Bachelor of Arts in Hotel Management from The Hotel Management School in The Netherlands.